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Twitter signs $230-million mobile ad deal with Omnicom

By on May 27, 2014

Omnicom Group Inc’s media services division signed a deal worth $230-million (U.S.) with Twitter Inc that will integrate Omnicom’s automated ad buying unit Accuen with Twitter’s mobile ad exchange MoPub.

The two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a “first look” at new ad units and opportunities being developed by the microblogging site.

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Jessica Strickland

About Jessica Strickland

I’m a lady whose ordinary, needs that ‘extra’. With a background in corporate communications, I love the thrill of connecting with audiences and engaging with their interests. I’m fairly certain in a past life I was a mermaid…ok, I’m totally certain. One day I’ll be living ocean side again. I love animals, and my golden retriever puppy Briar, is my pride and joy. @pr_in_heels http://jessandbriarblog.wordpress.com

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